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Pharrell Debuts Unreleased Tracks From A$AP Rocky, Quavo, Jackson Wang at Louis Vuitton Men’s FW26 Show

Louis Vuitton positions music as a core creative pillar, with runway songs produced and recorded in-house at its Paris headquarters.

Overview

  • Pharrell premiered new recordings on the runway, including John Legend’s “Pray For Ya,” Jackson Wang’s “Sex God” featuring Pusha T, A$AP Rocky’s “Disturbing the P,” Quavo’s “Hit-A-Lik,” and Voices of Fire’s “The One.”
  • Louis Vuitton said the presentation model treats music as integral to the show’s design, extending Pharrell’s approach of fusing sound, set and collection into a single experience.
  • The tracks were produced by Pharrell and reported as recorded at Louis Vuitton’s Paris facilities, reflecting the house’s in-house music capabilities.
  • The immersive set featured a glass-walled Drophaus installation and live performances by Voices of Fire and l’Orchestre du Pont Neuf, with Pusha T and BamBam appearing on the runway.
  • Quavo indicated his Pharrell-produced solo album recorded at LV is finished, while formal release details for the premiered songs have not been announced.