Overview

• Project 3 officially debuted July 31 with a public YouTube teaser revealing its service scope and inviting idea submissions via a dedicated phone line.
• As pgLang’s first full-service commercial arm, Project 3 combines creative direction, content creation, brand design, strategy and production services under one roof.
• The launch leverages pgLang’s recent Frosty acquisition to integrate global studio resources and experienced founders into its client-focused offerings.
• Co-founders Kendrick Lamar and Dave Free lead the initiative, marking pgLang’s evolution from an artist-centric umbrella to an external brand consultancy.
• Although Project 3 is now operational and accepting public input, no client engagements have been announced to date.