Overview
- PGA Tour viewership on NBC and Peacock averaged 2.2 million from the Mexico to Houston Opens, marking a 10 percent year-over-year rise and an 18 percent gain excluding the weather-hit PLAYERS Championship.
- Rolapp is gearing up for the Tour’s 2030 media-rights renewal by leveraging his NFL track record of record-breaking broadcast agreements and new streaming-platform launches.
- He intends to broaden the Tour’s digital footprint by telling golfer and event stories between tournaments to capture fans’ growing online attention.
- Describing any partnership with Saudi Arabia’s Public Investment Fund as “a blank sheet of paper,” he acknowledged that talks will involve negotiating across at least two sovereign nations.
- LIV Golf CEO Scott O’Neil praised Rolapp as a “whipsmart, high-integrity” dealmaker whose leadership could foster greater cooperation across professional golf.