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PGA Tour’s New CEO Brian Rolapp Targets Media Rights and Digital Growth

He plans to reshape the PGA Tour’s upcoming media-rights deals by expanding digital fan engagement through year-round storytelling.

JUNE 17: PGA TOUR CEO, Brian Rolapp addresses the media during the PGA TOUR CEO announcement at TPC River Highlands on June 17, 2025 in Cromwell, Connecticut. (Photo by Tracy Wilcox/PGA TOUR via Getty Images)

Overview

  • PGA Tour viewership on NBC and Peacock averaged 2.2 million from the Mexico to Houston Opens, marking a 10 percent year-over-year rise and an 18 percent gain excluding the weather-hit PLAYERS Championship.
  • Rolapp is gearing up for the Tour’s 2030 media-rights renewal by leveraging his NFL track record of record-breaking broadcast agreements and new streaming-platform launches.
  • He intends to broaden the Tour’s digital footprint by telling golfer and event stories between tournaments to capture fans’ growing online attention.
  • Describing any partnership with Saudi Arabia’s Public Investment Fund as “a blank sheet of paper,” he acknowledged that talks will involve negotiating across at least two sovereign nations.
  • LIV Golf CEO Scott O’Neil praised Rolapp as a “whipsmart, high-integrity” dealmaker whose leadership could foster greater cooperation across professional golf.