Overview

• Brian Rolapp leaves the NFL after 22 years as chief media and business officer, where he negotiated multi-billion-dollar broadcast deals and expanded digital partnerships
• He will report to the PGA Tour Policy Board and work alongside Commissioner Jay Monahan to run PGA Tour Enterprises, the circuit’s for-profit arm
• PGA Tour Enterprises was created under a 2023 framework agreement with Saudi Arabia’s Public Investment Fund and secured a $1.5 billion Strategic Sports Group investment in January 2024
• Rolapp’s hire comes as the Tour continues talks with LIV Golf and the Saudi PIF to finalize a unification framework between the rival circuits
• His mandate includes driving the Tour’s commercial strategy through new broadcast agreements and the development of proprietary content