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PGA Tour Sets Good Good Championship for Austin Return in 2026

The creator-led title deal signals a bid to reach younger golf fans.

Overview

  • The Good Good Championship will run November 9–15, 2026 at Omni Barton Creek’s Fazio Canyons Course in Austin as part of the FedExCup Fall.
  • The multi-year title sponsorship marks Good Good Golf’s first with an official PGA Tour event and reflects the Tour’s push into creator partnerships.
  • The 120-player tournament will award 500 FedExCup points to the winner, with coverage on Golf Channel, PGA Tour Live on ESPN+, Sirius XM and the World Feed.
  • HNS Sports Group will manage the event operations, and financial terms were not disclosed, though past fall title deals have been reported in the low double-digit millions annually.
  • The announcement drew a split fan response and renewed questions about top-player participation, with previous comments from Rory McIlroy expressing a preference for traditional coverage as the broader 2026 fall schedule is still being finalized.