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2d ago

PGA Tour Names Brian Rolapp First CEO as Monahan Plans 2026 Exit

Rolapp will leverage his NFL media expertise to boost the PGA Tour’s commercial partnerships during ongoing merger discussions with Saudi-backed LIV Golf investors.

PGA Tour commissioner Jay Monahan waves during the final round of the Sentry Tournament of Champions at the Plantation Course at Kapalua Golf Club on January 6, 2019 in Lahaina, Hawaii.
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Overview

  • The PGA Tour named Brian Rolapp, the NFL’s former chief media and business officer, as its first-ever CEO with Jay Monahan remaining commissioner through the end of 2026.
  • Monahan, who informed the tour’s boards of his planned departure a year ago, will hand over day-to-day operations to Rolapp while focusing on his board roles during the transition.
  • Drawing on his NFL experience overseeing broadcast, digital and sponsorship deals, Rolapp intends to expand media rights and sponsorship agreements to drive the tour’s global growth.
  • The leadership change comes as the PGA Tour continues merger negotiations with the Saudi-backed Public Investment Fund and LIV Golf to unify professional golf.
  • Tiger Woods, a PGA Tour board member, praised Rolapp’s respect for the game and fresh perspective and expressed confidence in the tour’s future under his leadership.