Overview

• The 2025 Valero Texas Open drew 1.746 million viewers on NBC, a 20% drop from last year, but still far outpaced LIV Golf's concurrent event in Miami.
• LIV Golf achieved its highest U.S. viewership to date with 484,000 viewers for Marc Leishman’s win, yet it remains significantly behind the PGA Tour's ratings.
• The PGA Tour has seen six consecutive weekends of viewership growth and an average of 2.7 million viewers for its last six final rounds, reflecting strong fan engagement.
• Criticism of LIV Golf persists, with fans and analysts questioning its viability and labeling it as struggling to compete with the PGA Tour's legacy and appeal.
• Merger discussions between the PGA Tour and LIV Golf remain stalled, with PGA figures like Jon Rahm emphasizing a commitment to maintaining separate identities.