PGA Tour Maintains Viewership Lead Over LIV Golf Despite Decline at Valero Texas Open

The PGA Tour's dominance continues as LIV Golf's record ratings fail to close the gap, with merger talks remaining off the table.

The 2025 Valero Texas Open drew 1.746 million viewers on NBC, a 20% drop from last year, but still far outpaced LIV Golf's concurrent event in Miami.
LIV Golf achieved its highest U.S. viewership to date with 484,000 viewers for Marc Leishman’s win, yet it remains significantly behind the PGA Tour's ratings.
The PGA Tour has seen six consecutive weekends of viewership growth and an average of 2.7 million viewers for its last six final rounds, reflecting strong fan engagement.
Criticism of LIV Golf persists, with fans and analysts questioning its viability and labeling it as struggling to compete with the PGA Tour's legacy and appeal.
Merger discussions between the PGA Tour and LIV Golf remain stalled, with PGA figures like Jon Rahm emphasizing a commitment to maintaining separate identities.