PGA Tour Launches Creator Council to Boost Fan Engagement

The initiative brings together top golf content creators, including Paige Spiranac, to collaborate on strategies for growing the sport's digital presence.

• The PGA Tour announced the creation of a Creator Council featuring 10 prominent golf content creators to enhance fan engagement and digital outreach.
• The council includes influencers like Paige Spiranac, Bryan Bros Golf, and Barstool Sports' Fore Play Pod, who collectively have millions of followers across social media platforms.
• The group will work with PGA Tour media and marketing teams to develop collaborative content, improve events like the Creator Classic, and explore new fan engagement strategies.
• Paige Spiranac, a pioneer in golf content creation, expressed excitement about her role, reflecting on her journey since going viral in 2015 and her commitment to growing the game.
• The Creator Council aims to attract younger audiences and expand golf's reach, building on the success of recent influencer-driven events that have drawn millions of views online.

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