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PGA Tour Appoints NFL Executive Brian Rolapp CEO as LIV Golf Merger Talks Stall

Rolapp’s NFL background is expected to inject new ideas into PGA Tour leadership after months without progress on reunification.

Tiger Woods Breaks Silence on New PGA Tour CEO. (Image Collage | Getty Images)

Overview

  • Brian Rolapp, a former NFL media and business officer, was named PGA Tour CEO on June 17, succeeding Jay Monahan who will stay on through 2026 to ensure a smooth handover.
  • Merger negotiations with LIV Golf have been stalled since late 2023 over conflicting summer schedules that force players to choose between the tours.
  • The PGA Tour rejected a $1.5 billion investment offer from the Saudi Public Investment Fund, while LIV Golf has received nearly $5 billion in PIF backing since early 2024.
  • Tiger Woods and Xander Schauffele praised Rolapp’s fresh leadership perspective, and Lucas Glover challenged him to prioritize the entire PGA Tour membership.
  • Industry insiders warn that while Rolapp’s NFL negotiation skills could help in the long run, the current scheduling impasse cannot be resolved without renewed merger talks.