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PGA Tour Appoints Brian Rolapp CEO as LIV Golf Merger Talks Stall

Rolapp’s NFL media expertise arrives to guide the Tour into a pivotal 2030 media rights negotiation

Scottie Scheffler looks on at the sixth hole prior to the Travelers Championship 2025 at TPC River Highlands on June 18, 2025 in Cromwell, Connecticut.
Tiger Woods Breaks Silence on New PGA Tour CEO. (Image Collage | Getty Images)
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Overview

  • Brian Rolapp, a 22-year NFL media executive, was named PGA Tour CEO as Jay Monahan prepares to step down in 2026.
  • Discussions with LIV Golf’s Saudi-backed investors have stopped, with conflicting event schedules cited as the main barrier to reunification.
  • The Tour enters negotiations for its 2030 media rights deal, which currently generates $700 million annually through CBS and NBC.
  • Golf leaders including Tiger Woods, Xander Schauffele, Jordan Spieth and Scottie Scheffler have praised Rolapp’s business acumen and fresh perspective.
  • Players such as Lucas Glover have urged the new CEO to ensure the Tour serves its entire membership rather than focusing on its top tier.