Overview
- Brian Rolapp, a 22-year NFL media executive, was named PGA Tour CEO as Jay Monahan prepares to step down in 2026.
- Discussions with LIV Golf’s Saudi-backed investors have stopped, with conflicting event schedules cited as the main barrier to reunification.
- The Tour enters negotiations for its 2030 media rights deal, which currently generates $700 million annually through CBS and NBC.
- Golf leaders including Tiger Woods, Xander Schauffele, Jordan Spieth and Scottie Scheffler have praised Rolapp’s business acumen and fresh perspective.
- Players such as Lucas Glover have urged the new CEO to ensure the Tour serves its entire membership rather than focusing on its top tier.