PGA Tour Announces Search for First-Ever CEO to Lead For-Profit Wing

Commissioner Jay Monahan will remain in his role as the tour seeks new leadership to navigate expanding business and ongoing negotiations with LIV Golf's Saudi backers.

The PGA Tour is hiring a CEO for its for-profit division, PGA Tour Enterprises, which was established last year to handle commercial operations.
Jay Monahan, who will stay on as PGA Tour Commissioner, announced the search in a year-end message and emphasized the need for fresh perspectives to grow the sport.
Arthur Blank, owner of the Atlanta Falcons, and player directors Tiger Woods and Adam Scott will help lead the search for the new CEO.
The CEO role is seen as critical as the PGA Tour continues negotiations with the Saudi Public Investment Fund, which is reportedly close to acquiring a minority stake in PGA Tour Enterprises.
The announcement comes during a transformative period for professional golf, with major investments, new player eligibility rules, and upcoming ventures like the TMRW Golf League backed by Tiger Woods and Rory McIlroy.