PGA Tour and LIV Golf Negotiations Stall as Power Dynamics Shift

Talks between the PGA Tour and Saudi-backed LIV Golf face new challenges, with PGA leadership asserting its strengthened position.

PGA Tour Commissioner Jay Monahan emphasized the tour's leverage in ongoing negotiations with LIV Golf, citing strong ratings, new sponsorship deals, and fan engagement initiatives.
Negotiations have reached a significant impasse despite earlier optimism, with both sides retreating to reassess strategies after high-level meetings, including one at the White House.
Rory McIlroy suggested the PGA Tour no longer needs a deal to thrive, though he acknowledged that reunification would benefit golf as a whole by bringing top players back together.
The Saudi Public Investment Fund (PIF) has invested heavily in LIV Golf but faces challenges, including low viewership and a diminished roster of marquee players.
Fan surveys indicate a strong desire for reunification, with 70% wanting the best players to compete together more often, yet tensions and strategic differences continue to delay progress.