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P&G to Buy Thorne for $3.8 Billion

The move strengthens P&G’s premium wellness capabilities by adding a science-backed supplements business to its personal health portfolio.

Overview

  • Thorne and Procter & Gamble signed a definitive agreement on Aug. 4 for P&G to acquire Thorne, with CEO Shailesh Jejurikar citing a $3.8 billion price.
  • The transaction is expected to close later this year and remains subject to customary closing conditions and regulatory approvals.
  • L Catterton will sell Thorne after taking the company private for $680 million in 2023, a sale that represents roughly a 5.6 times multiple on that investment.
  • Thorne has rapidly grown revenue, surpassing $500 million in 2025 and being reported on track for about $650 million in 2026, and it operates in-house manufacturing and strong practitioner and athlete partnerships.
  • The acquisition expands P&G’s premium wellness lineup alongside brands like New Chapter, Metamucil and Align and signals continued strategic interest in personalized nutrition and preventive health from major consumer goods firms.