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P&G to Buy Supplements Maker Thorne for $3.8 Billion

Expanding P&G’s preventive-health portfolio, the purchase leaves key deal terms and regulatory steps undisclosed.

A plant wall with Procter & Gamble's logo is pictured at the entrance to the company's highly automated cleaning products factory in Tabler Station, West Virginia, U.S., May 28, 2021. Picture taken May 28, 2021. REUTERS/Timothy Aeppel

Overview

  • P&G CEO Shailesh Jejurikar told CNBC that the company will pay $3.8 billion for Thorne and that a formal announcement would follow later the same day.
  • The reported price sits within recent market talk that valued Thorne as high as $4 billion and follows its 2023 sale to L Catterton for $680 million.
  • The acquisition would broaden P&G’s supplements lineup, which already includes Metamucil and Align Probiotic, and deepen its push into consumer self-care.
  • Reporters seeking details said P&G and Thorne had not provided immediate comment, leaving financing, regulatory clearance and integration plans unclear.
  • Analysts cite rising demand for preventive health and interest linked to weight-loss drugs as drivers for consolidation in the supplements market, a trend that could reshape competition and product availability.