Overview

• Emily Atack signs a six-figure deal to star as Monkey’s wife, Alice, replacing Johnny Vegas in the PG Tips campaign.
• The new advert series, titled 'At Home with Monkey,' depicts the domestic life of Monkey, Alice, and their children Earl and Chai.
• Monkey is voiced by comedian Ivo Graham, marking a fresh take on the beloved mascot’s character.
• The campaign draws inspiration from reality-TV formats and cultural moments, including a nod to Netflix’s Beckham documentary.
• Set to launch this Friday, the campaign aims to reconnect with fans after Monkey’s one-year retirement and modernize the brand’s appeal.