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P&G Posts Robust Q4, Plans Price Hikes to Offset US$1 B Tariffs

Passing US$1 billion in tariff costs to consumers with mid-single-digit price hikes starting in August underpins P&G’s margin protection strategy for FY 2026.

FILE - This is a display of Procter and Gamble Crest toothpaste in a Costco Warehouse in Pittsburgh on Thursday, Jan. 26, 2023. (AP Photo/Gene J. Puskar, File)
Bounty paper towels made by Procter and Gamble are shown for sale in Encinitas, California, U.S., April 19, 2021.  REUTERS/Mike Blake/File photo
Tide, a laundry detergent owned by the Procter & Gamble company, is seen on a store shelf on October 20, 2020 in Miami, Florida.
FILE - In this April 27, 2011 file photo, bottles of Procter & Gamble's Tide detergent are on display at a Target store in Richmond, Va. (AP Photo/Steve Helber, File)

Overview

  • Revenue rose 1.7% to $20.89 billion in Q4 FY 2025 and adjusted EPS reached $1.48, topping Wall Street forecasts.
  • P&G quantified a US$1 billion headwind for fiscal 2026 from President Donald Trump’s tariffs, with $200 million attributed to China and Canada each.
  • About a quarter of the U.S. product portfolio will see mid-single-digit price increases starting in August to absorb remaining tariff costs.
  • The company guided FY 2026 net sales growth of 1%–5% and core EPS growth flat to 4%, slightly below analyst expectations.
  • A two-year restructuring plan will cut roughly 7,000 jobs and exit select brands as COO Shailesh Jejurikar prepares to succeed Jon Moeller as CEO in January 2026.