Overview
- Procter & Gamble México confirmed Tirso Mello’s appointment as president and director general on January 12, 2026.
- Mello brings more than two decades at P&G with leadership roles in Brazil and Mexico, most recently overseeing Grooming and Oral Care and the go‑to‑market model in Mexico.
- He outlined priorities to strengthen consumer connection, accelerate product and commercial innovation, and advance the company’s water‑focused sustainability initiative, Futuro Positivo para el Agua.
- Mexico ranks among P&G’s top markets with six plants, roughly 45% of local production exported to more than 40 countries, a workforce of about 7,500, and brands present in about 99% of households.
- The leadership move comes as the Mexico operation grows as a manufacturing and logistics hub due to nearshoring and faces rising competitive, cost, and sustainability pressures.