Overview

• 85% of Trump’s 2020 supporters backed him again in 2024 compared with 79% of Biden’s voters supporting Harris
• Trump’s share of the Latino vote rose to 48% from 36% in 2020, with similar increases among Asian voters (40%) and Black voters (15%)
• Newly participating or returning voters favored Trump 54% to 42%, suggesting higher turnout would not have tipped the election to Harris
• College graduates preferred Harris by 16 points while non–college graduates favored Trump by 14 points, highlighting a persistent education gap
• Naturalized U.S. citizens made up about 9% of the electorate and split narrowly with 51% for Harris and 47% for Trump