Overview
- Pew surveyed 5,022 U.S. adults from February 5 to June 18, 2025 using web, mail and phone, finding 84% use YouTube, 71% Facebook and 50% Instagram.
- TikTok reaches 37% of adults overall, yet about 63% of those under 30 use it regularly, with roughly half of that group visiting daily.
- Reddit usage rose to 26% from 18% in 2021, and WhatsApp climbed to 32% from 23%, with WhatsApp especially popular among Asian and Hispanic users.
- X has lost broad appeal since 2021 and now shows a partisan split, with 24% of Republicans reporting use versus 19% of Democrats.
- Newer platforms remain small among adults—Threads at 8%, Bluesky at 4% and Truth Social at 3%—illustrating a fragmented audience across services.