Peugeot Design Lab Reimagines Classic 504 for Pikes Peak Hill Climb

The concept pays homage to the iconic 1968 Peugeot 504 and French hip-hop group 113, featuring radical designs for racing and drifting.

Peugeot Design Lab unveiled three bold reinterpretations of the classic 1968 Peugeot 504, including a Pikes Peak concept car designed for the legendary hill climb in Colorado.
The Pikes Peak concept features ultra-wide fender flares, a dual-wing setup, and a stripped interior with pink plaid upholstery, blending modern design with retro influences.
One design pays tribute to French hip-hop group 113, incorporating cultural nods such as vinyl turntables and references to their iconic 2000 performance at the Les Victoires de la Musique awards.
A drift-focused concept showcases an asymmetrical tire setup, stacked roof rack, and colorful accents, emphasizing playful and unconventional design elements.
While Peugeot has not confirmed technical specifications or plans for production, the designs have generated significant interest among motorsport and design enthusiasts.