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Peter Segmüller, Co-Founder of Segmüller Furniture Group, Dies at 83

The marketing strategist helped turn his family's upholstering workshop into a national chain employing about 4,000 people.

Overview

  • His death was announced by his family and reported on Oct. 31 by dpa and Merkur.de.
  • He entered the family firm in 1967 when it was a small upholstery manufacturer.
  • Working with his brothers Hans and Paul, he built the business into a nationwide retailer with roughly 4,000 employees.
  • He was credited with raising the brand’s profile through event marketing that featured attractions from beer tents to bouncy castles.
  • The three brothers received the Bavarian Founders Award for lifetime achievement in 2016.