Overview

• Peter Schmidt died July 24 in Hamburg at age 87 after a prolonged illness, his partner Tobias Strauch announced.
• He rose to prominence in the 1970s with Peter Schmidt Studios, designing iconic flacons for Jil Sander and Hugo Boss before selling the agency to BBDO in 2006.
• His logo designs for institutions such as the city of Hamburg, the Bundeswehr and Kühne+Nagel helped define public visual identity in Germany.
• He extended his aesthetic to cultural projects, creating stage and costume sets for John Neumeier’s Hamburg Ballet and other theatrical productions.
• Schmidt’s legacy includes national honors like the Bundesverdienstkreuz and a Hamburg professorship, plus philanthropic gifts of his Asian art collection and private library to public institutions.