Peter Do Revitalizes Helmut Lang with Archival Nods and New York Inspiration

In less than a year as head designer, Peter Do has infused Helmut Lang's collections with a fresh take on workwear and archival elements, presenting his latest at New York Fashion Week.

• Peter Do has been at the helm of Helmut Lang since summer 2023, introducing a new narrative focused on New York-inspired workwear and archival references.
• The Fall 2024 collection featured everyday basics in luxurious materials, with nods to protection and emotional support for New Yorkers.
• Highlights include the return of the Chinatown bag print, bubble wrap jackets in silk, and bright orange utility wear.
• Do's designs emphasize versatility and individual expression, with pieces designed to be worn in multiple ways.
• The shows have showcased age diversity in casting, though there was a noted lack of size diversity among models.

3 Articles

Vogue W Magazine Breitbart