Overview

• The PD-168 website opened with pre-orders for an inaugural all-black capsule built from three core fabrics and marked by a single white line motif.
• Price points span roughly $110 to $850, with a PD-168 blazer at $600 compared with $1,200 at the main Peter Do label.
• Sizing runs XS to XL with select pieces up to XXL, reflecting a modular, gender-neutral approach intended for daily wear.
• The plan keeps a stable assortment with limited yearly additions, no discounting, and direct sales on the PD-168 site, with any store presence to come through concessions.
• Campaigns include a Saigon lookbook and a Samuel Schler–choreographed dance film at the Brooklyn Museum, plus early adoption by the Office of Applied Strategy, with a Komune LES pop-up in November and a Japan pop-up next year.