Overview

• The former Bethesda marketing chief said he “regrets” losing the internal push to avoid calling Arkane’s immersive sim Prey.
• Hines explained that brand, PR, and community teams spent more time justifying the name than describing what the game offered.
• Director Raphaël Colantonio has said the title made thematic sense even as the 2017 release had no direct connection to the 2006 Prey or its canceled sequel.
• Prey 2, once in development at Human Head Studios, was canceled in 2014, and recently leaked footage has refocused attention on that abandoned open-world direction.
• The fresh comments and resurfaced material have reignited discussion over the franchise’s identity and the consequences of reusing the IP title.