Pete Davidson Unveils Tattoo-Free Look in Reformation Valentine's Day Campaign

The comedian showcases his ink-free transformation while embracing his role as the 'Official Boyfriend' for the sustainable fashion brand.

Pete Davidson stars in Reformation's Valentine's Day campaign, highlighting his tattoo-free body after a multi-year removal process.
The campaign features Davidson as the 'Official Boyfriend,' playing a supportive partner in a humorous ad promoting the brand's clothing line.
Davidson began removing his nearly 200 tattoos in 2020, citing personal growth, sobriety, and professional considerations as motivations.
The tattoo removal process, which Davidson described as 'horrible,' involves burning off layers of skin and has cost him approximately $200,000 so far.
The campaign humorously nods to Davidson's high-profile dating history while marking a fresh chapter in his public image and career.