Overview

• Petco’s ‘My Human’ line is the retailer’s first category aimed solely at human customers who embrace a pet-obsessed lifestyle.
• Items in the collection span clothing, throw pillows, planters and games, with cheeky designs like Taylor Swift–inspired ‘In My Cat Mom Era’ T-shirts.
• The Halloween assortment includes more than 400 novelty products such as a 46-inch pumpkin spice latte dog toy and a $6 bearded-dragon cowboy costume.
• Petco cites a February internal survey showing 90 percent of pet parents want pet-themed human merchandise but offers no independent verification.
• The launch reflects a wider retail shift toward lifestyle and fandom merchandising as brands seek to engage customers with identity-driven products.