PETA Urges Farrow & Ball to Rename Paint Shades for Vegan Sensitivity

Animal rights group calls for rebranding of paint names that reference animal products to promote inclusivity and awareness.

Farrow & Ball's paint names like 'Dead Salmon' and 'Smoked Trout' have drawn criticism from PETA for normalizing animal exploitation.
PETA suggests alternative names such as 'Magic Mushroom' and 'Lait de Coco' to make the brand more vegan-friendly.
The organization commends Farrow & Ball for its cruelty-free and mostly vegan paints but seeks more inclusive naming conventions.
PETA's letter highlights the harsh realities of animal farming and calls for greater awareness through product naming.
Farrow & Ball has not yet responded to PETA's request for renaming its paint shades.