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PETA Presses Nintendo to Remove Nose Ring From Mario Kart World’s Cow Character

PETA frames the ring as a symbol of real‑world cruelty, urging a small redesign.

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Overview

  • Joel Bartlett of PETA sent a letter to Nintendo president Shuntaro Furukawa asking the company to delete the brass nose ring from the Cow racer.
  • PETA argues the hardware evokes livestock control and pain in meat and dairy industries, pointing to the ring’s real‑world use on cattle and bulls.
  • The group publicized the request on X, and outlets including Variety amplified it, prompting wide discussion among fans.
  • Nintendo has not issued a public response or signaled any plan to alter the character’s design.
  • In new suggestions reported this week, PETA proposes removing the ring entirely or swapping it for a decorative bow to keep the character without the cruelty symbol.