Overview

• Peso Pluma, a Mexican singer-songwriter, is scheduled to perform his hit song "Rubicon" at the 2023 Billboard Music Awards, with a special appearance by boxing legend Mike Tyson.
• The artist is a first-time finalist at the Awards, with nominations in five categories, including Top New Artist, Top Latin Artist, Top Latin Male Artist, Top Latin Album, and Top Latin Song.
• Pluma's song "Rubicon" has amassed over 125 million streams in the United States and his album "Génesis" debuted at number three on the Billboard 200 chart to become the highest-charting regional Mexican album ever.
• His album "Génesis" also set the record for the most number of weeks at number one on the Top Latin Albums chart for a regional Mexican album with 15 weeks.
• The song "Ella Baila Sola", a potential winner for the Top Latin Song, was the first regional Mexican song to hit the Top 10 on the Billboard Hot 100 and topped the Billboard Global 200 chart for six consecutive weeks.