Overview
- Billboard and Telemundo introduced the Premio Billboard Vanguardia to recognize visionary musicians who transform the industry.
- The award will be presented on October 23 at the Billboard Latin Music Gala in Miami, which closes Billboard Latin Music Week, and Peso Pluma is scheduled to perform at the event.
- Organizers cited his bold fusion of regional Mexican styles with trap and hip-hop, his storytelling and authenticity, and his role in bringing corridos tumbados to global stages.
- Peso Pluma called the recognition an "incredible privilege," saying it reflects representing Mexico worldwide and carrying his roots and flag in his work.
- His 2023 milestones included Ella Baila Sola entering the Billboard Hot 100 Top 10 and his album Genesis debuting at No. 3 on the Billboard 200, paving the way for collaborations with Eslabon Armado, Junior H, Karol G, Becky G, Cardi B, and Quavo.