Overview
- Durán says two of his Fritz Sports stores were attacked in less than a week, including an explosive placed outside a Santa Anita shop and armed gunfire that left a guard gravely injured.
- The owner reported that threats began as fake social media accounts about three months ago and escalated from virtual messages to real-world violence.
- Store staff have been forced to use bulletproof vests and convert retail sites into fortified locations to protect more than 180 employees and customers.
- Durán publicly denied any illicit source for his wealth, described flashy online content as staged entertainment, and declined to disclose the extortion sum.
- He has appealed to the Interior Minister and presidential candidate Keiko Fujimori for immediate intervention, highlighting a wider public-safety challenge for visible entrepreneurs in Peru.