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Peruvian Dramedy 'Amando a Amanda' Opens to Full Theaters

Cast appearances, mall photo sessions, in‑theater promotion aim to sustain box-office momentum with no streaming deal finalized.

Overview

  • 'Amando a Amanda', which premiered Thursday, May 28, opened with full or heavily attended screenings across Peru and has drawn strong early audience response.
  • The film is the first feature from Del Barrio Producciones in partnership with AV Films and Jeysis, directed by Ani Alva Helfer and distributed by BF Distribution.
  • Gianella Neyra stars as Amanda, a woman with bipolar disorder, and the production says it consulted psychologists and people with lived experience to avoid caricature and encourage domestic conversation about mental health.
  • The cast has been visiting cinemas in San Miguel and held a free fan photo session at the Minka shopping center in Callao to thank viewers and keep momentum during the opening week.
  • Producers are prioritizing a theatrical-first release to build word-of-mouth and hope for a later streaming deal though no agreement is closed, with past Helfer films later reaching Netflix as a reference point.