Overview
- Idexcam reports that combined imports of Christmas goods and toys rose by more than 30% between July and September 2025.
- Seasonal items increased 37.19% in CIF value and 70.07% in quantity, with ornaments up 42.61% in value and trees up 166.69% in units.
- Toy imports reached US$59 million, 25% higher than a year earlier, with volumes up 51.7% heading into the December campaign.
- Collectible figures posted the sharpest gains, climbing 58.50% in value and surging by more than 1,200% in quantity on fandom and e-commerce demand.
- Supply is overwhelmingly concentrated in China, which provides roughly 96%–100% of key categories including ornaments, trees, toy sets, didactic toys, wheeled toys and toy weapons.