Overview

• Local outlets report hashtags like #DíaDelNovio and #3deOctubre trending as couples prepare to celebrate on Friday.
• Restaurants, florists and gift shops roll out targeted offers tied to the date, translating online buzz into foot traffic and sales.
• Blue flowers have emerged as a signature gift in Peru, promoted as symbols of fidelity, trust and commitment.
• The observance traces back to the U.S. #NationalBoyfriendDay trend that surged in 2014, with a 2016 spike cited by National Day Calendar.
• There is no government decree establishing the holiday in Peru, and practices vary internationally with some U.S. activity also noted on August 8.