Overview
- The measure, set by Resolution No. 366-2025-PCM and published in El Peruano, makes the phrase “¡El Perú a toda máquina!” and an associated logo compulsory in 2026 institutional informative publicity.
- The requirement applies across the Executive, including ministries, attached public bodies, state programs, and other dependencies that run information campaigns.
- Placement is mandatory in public service diffusion campaigns and in official communications that inform about state actions and programs.
- The government presents the slogan as projecting constant, decisive action against delinquency and broader efficiency in addressing national challenges.
- The rule bears the signature of Prime Minister Ernesto Álvarez Miranda, and entities must adapt materials once guidelines are issued, with failures potentially drawing administrative observations.