Overview
- The Presidency of the Council of Ministers published Ministerial Resolution No. 366-2025-PCM in El Peruano, putting the measure into immediate effect for 2026.
- All Executive-branch entities must include the phrase and an associated logo in institutional informational advertising and in communications that explain public services.
- The government frames the slogan as signaling constant, determined action against delinquency as a defining theme of the current administration.
- The Secretariat of Social Communication will design the official logo and issue technical guidelines for uniform use across print, digital, institutional bulletins, traditional media and social networks.
- Signed by Prime Minister Ernesto Álvarez Miranda under President José Jerí, the resolution notes that failure to apply the mandated identity may prompt administrative observations.