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6d ago

Peru Holiday Retail Seen Up 8% on ‘Self-Gifting’ as Small Manufacturers Face Margin Squeeze

Extra cash from AFP and CTS withdrawals and December bonuses is pushing spending toward higher‑ticket tech and home appliances.

Navidad 2025: proyectan que ventas en sector retail crecerían 8% por mayor liquidez y auge del "autoregalo"
El costo de armar un arbolito nuevo supera los $400.000
El sector retail espera cerrar el año con mayor gasto por comprador y demanda de productos de mayor valor. Foto: Andina.
La CCL resaltó que los peruanos suelen “premiarse” con productos tecnológicos, como smartphones, y artículos de electrohogar. Foto: Andina.

Overview

  • Peru’s retail trade association (CCL) projects roughly 8% sales growth for the 2025 Christmas campaign, led by value rather than volume.
  • The average spend per shopper is forecast between S/300 and S/350, an increase of about 16.7% from last year.
  • Retailers expect demand to concentrate in technology and home appliances, with educational and licensed toys also performing well.
  • Sales are anticipated to peak in the second half of December after assortment planning and pre‑sales during October and November.
  • Manufacturing mypes see only 3%–5% sales growth with sharply lower margins due to low‑priced imports, contraband and a near 400% surge in platforms like Temu, Shein and AliExpress.