Overview
- PROMPERÚ formally granted CORPAC a license to use the Marca Perú identity and officials supervised the first installation at Alejandro Velasco Astete airport in Cusco.
- The handover ceremony included the minister of commerce and tourism and senior PROMPERÚ and CORPAC officials, who presented new Marca Perú visuals in arrival and high-traffic areas.
- CORPAC will progressively expand Marca Perú elements to other airports it runs and joins a licensees program that already includes more than 1,350 organizations and individuals.
- Mincetur has contracted an update to Machu Picchu’s carrying-capacity study with a budget near S/3 million and a planned 190-day execution period to produce technical visitor‑management data.
- Authorities say the twin steps of airport branding and the updated capacity study aim to shape visitor experience on arrival and provide technical guidance for managing flows at Machu Picchu, so observers should watch for the broader rollout and the study’s limits recommendations.