Overview

• Staff say the small plush Labrador first turned up in the hotel’s laundry in June.
• The hotel began posting staged updates in mid-July, and the narrative drew a reported million-plus views across Instagram, Facebook and YouTube.
• Australian TV and international outlets picked up the story as online interest grew.
• Fans now visit the property daily to see Jack, whom staff feature in clips ‘working’ reception, helping housekeeping and operating the espresso machine.
• The search included contacting guests who were in Perth during a Katy Perry concert weekend, but no match was found and the owner remains unidentified.