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Pershing Square Re-Establishes Netflix Stake and Adds Five New Positions

Ackman’s fund says Netflix has won the streaming market and expects ad revenue and slower content cost growth to drive double‑digit revenue and margin expansion.

Overview

  • Pershing Square disclosed in its semiannual report Thursday that it bought 3.15 million Netflix shares, a position that represents roughly 4.9% of the fund’s portfolio.
  • The filing frames Netflix as the winner of the streaming market and projects double‑digit revenue compounding driven by an expanding ad-supported tier and slower growth in content costs.
  • The report also revealed new stakes in Visa, Mastercard, S&P Global, Intercontinental Exchange and Alcon as part of the largest portfolio reshuffle Ackman has made in years.
  • Markets reacted to the disclosure with Netflix shares rising as much as about 4.7%, and the fund’s largest holdings remain Microsoft (≈12.4% of the portfolio) and Uber (≈12%).
  • The move reverses Pershing Square’s 2022 exit from Netflix that realized a loss of more than $400 million, and investors will watch company guidance, recent insider sales, and ad‑revenue traction (management projects roughly $3 billion for 2026) for signs the thesis is durable.