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Perplexity Unveils Invitation-Only Comet AI Browser for $200-a-Month Subscribers

Arguing that ad-driven models stifle AI innovation, CEO Aravind Srinivas warns founders to expect big tech replicas

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Rather than letting pressure paralyze him, Aravind Srinivas, the co-founder and CEO of Perplexity, uses it as fuel.
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Three features I'm testing with Perplexity's Comet browser.

Overview

  • Comet offers a sidebar AI assistant that can send emails, book meetings, summarize content, manage calendar events and automate tasks based on webpage context.
  • Built on Chromium, the browser integrates agentic AI search to deliver deeper, context-rich results compared with traditional engines.
  • Access is limited to invitation-only Max subscribers at $200 per month, with Perplexity promising a free version in future rollouts.
  • Srinivas criticizes Google’s dependence on ad revenue as a constraint on developing autonomous AI agents that perform clicks and conversions.
  • Privacy and performance concerns persist as Comet competes with Chrome’s two-thirds market share and emerging AI-native browsers from OpenAI and others.