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Perplexity Unveils Comet for Premium Subscribers as CEO Embraces Copycat Challenge

Perplexity CEO Aravind Srinivas says subscription-based AI agents will outpace ad-dependent rivals by turning founders’ fear of imitation into fuel for continuous innovation.

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Rather than letting pressure paralyze him, Aravind Srinivas, the co-founder and CEO of Perplexity, uses it as fuel.

Overview

  • Perplexity rolled out its Comet browser to Max-tier subscribers on July 9, featuring a sidebar AI assistant that can draft emails, schedule meetings, summarize content and automate web tasks.
  • At Y Combinator’s AI Startup School and in a Reddit AMA, Aravind Srinivas urged founders to assume their successes will be copied by major firms and to use that fear as motivation to keep innovating.
  • Srinivas argued that Google’s reliance on ad revenue constrains its ability to integrate AI agents fully and that choosing subscription-based models requires sacrifices he believes Google is unwilling to make.
  • Perplexity has reached a $14 billion valuation and reports say Apple has held talks to acquire the company as it positions Comet against established browsers.
  • Head of communications Jesse Dwyer warned that larger tech firms not only copy innovations but may also try to drown out competitors’ voices in the emerging browser war.