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5h ago

Perplexity Launches Comet Plus to Pay Publishers for AI Answers

The plan stakes $42.5 million on a $5 Comet Plus subscription in which 80% of receipts flow to a publisher pool.

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Die KI-Firma Perplexity AI hat angekündigt, Medienunternehmen künftig an den Einnahmen aus ihrem Suchmaschinengeschäft zu beteiligen. Medienpartner der Firma sollen bald eine Bezahlung erhalten.
Wie gut schlagen sich KI-Suchmaschinen im Vergleich zur klassischen Google-Suche? (Grafik: Midjourney / t3n)

Overview

  • Perplexity says publishers will be paid when their work is used in responses in its Comet browser or AI search, with payouts tied to direct visits, result mentions, and agent use.
  • The company retains 20% of subscription revenue and allocates the remaining 80% to a shared pool for participating outlets.
  • Perplexity cites a $42.5 million funding pool for the rollout and positions the offer as a usage-based complement to existing ad-revenue sharing.
  • Publishers must join Perplexity’s partner program to receive payments, and the company has not named Comet Plus participants, though existing ad-share partners include Time, Der Spiegel, Fortune, Gannett, The Independent, and Blavity.
  • The launch comes as Perplexity faces lawsuits from major media groups and disputes over robots.txt and content sourcing practices, keeping legal and transparency questions in focus.