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Perplexity Launches $200-a-Month Max Subscription for Power Users

Offering power users unlimited Labs queries alongside early Comet browser access, the plan aims to solidify Perplexity’s premium edge against deep-pocketed AI competitors.

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Perplexity also plans to introduce a similar subscription plan for its enterprise users
Perplexity AI logo displayed on a smartphone screen.

Overview

  • Perplexity Max costs $200 per month and gives subscribers unlimited use of its Labs tool for generating spreadsheets, reports and web apps.
  • Max subscribers also receive early access to Comet, the company’s AI-enhanced web browser still in development.
  • The tier grants priority access to frontier AI models such as OpenAI’s o3-pro and Anthropic’s Claude Opus 4.
  • Perplexity continues to offer its $20 Pro and $40 Enterprise Pro plans and plans to roll out an enterprise-focused Max tier in the future.
  • The subscription rollout follows Perplexity’s climb to $80 million ARR in January and its ongoing late-stage talks for $500 million at a $14 billion valuation, as it confronts intensifying competition from Google and OpenAI.