Perplexity Expands Publisher Program with Over a Dozen New Media Partners

The AI-powered search engine offers ad revenue sharing, analytics, and API access to publishers while facing legal challenges from major media companies.

• Perplexity has added 13 new media partners, including the Los Angeles Times, The Independent, and Adweek, to its publisher program launched in July 2024.
• The program shares ad revenue when publishers' content is referenced in search results and provides data analytics and API access to track performance and enhance content strategies.
• Some newsroom staff at participating organizations, such as the LA Times and Adweek, were reportedly unaware of the partnerships prior to the public announcement.
• Perplexity faces legal disputes with News Corp, Dow Jones, and The New York Times over allegations of unauthorized content use, while defending its citation practices and revenue-sharing model.
• The company, backed by prominent investors like Jeff Bezos and Nvidia, is reportedly raising $500 million at a valuation of $9 billion, with 20 million daily queries on its platform.

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