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3d ago

Perplexity Debuts Comet AI Browser to Challenge Google’s Ad Model

Priced at $200 per month with a free version planned, Comet underpins Perplexity’s $18 billion valuation ahead of a wider rollout

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Rather than letting pressure paralyze him, Aravind Srinivas, the co-founder and CEO of Perplexity, uses it as fuel.

Overview

  • Comet integrates an AI sidebar assistant capable of navigating websites, sending emails, booking meetings and automating tasks across apps like Gmail and LinkedIn.
  • The browser is currently available to Max subscribers at $200 per month, with Perplexity promising a free tier to expand its user base.
  • Perplexity’s valuation has jumped from $14 billion to $18 billion in two months, supported by nearly $150 million in annualized subscription revenues.
  • CEO Aravind Srinivas contends that a browser platform is harder to copy than standalone chat tools and criticizes Google’s ad-driven model for limiting AI agent development.
  • Perplexity’s move into agent-driven browsing reflects a wider industry shift toward AI-native interfaces that blend search, research and workflow automation.