Perplexity AI to Introduce Ads on Search Platform by Q4 2024

The AI search startup aims to diversify revenue streams and compete with Google by integrating ads into user queries and answers.

Perplexity AI's pitch deck highlights plans to run ads by the end of the year, targeting high CPMs over $50.
The platform boasts over 230 million monthly queries and more than 2 million app downloads.
Advertisers can sponsor related questions or run video ads in prominent positions on the platform.
Initial advertising categories include technology, health, finance, arts and entertainment, and food and beverage.
The company has faced plagiarism accusations, prompting updates to properly cite sources and a new revenue-sharing model with publishers.