Perplexity AI Takes Aim at Google with Squid Game-Inspired Ad Campaign

The campaign, featuring Lee Jung-jae, highlights Perplexity's concise answers and critiques Google's inefficiencies as it begins a global rollout.

Perplexity AI has launched a high-profile ad campaign starring Squid Game actor Lee Jung-jae, using a game-like scenario to showcase its strengths.
The ad critiques Google's search inefficiencies, humorously referencing past AI errors like suggesting glue as a pizza ingredient.
Perplexity emphasizes its ability to deliver concise, accurate answers compared to Google's ad-heavy and SEO-driven search results.
The campaign is part of a yearlong partnership with Artist United, co-owned by Lee Jung-jae, integrating Perplexity into creative workflows.
Currently running in the U.S., the campaign will expand to Korea, Japan, and Europe within ten days, featuring localized adaptations.