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2d ago

Perplexity AI Prepares to Launch Data-Driven Comet Browser in May

The Chromium-based browser will track user activity to enable hyper-personalized ads, with privacy options and partnerships to expand its reach.

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Comet is being built on Chromium, the open-source skeleton that also powers Chrome and Microsoft Edge.

Overview

  • Perplexity AI's CEO, Aravind Srinivas, confirmed that the Comet browser will launch in mid-May 2025, built on Google's open-source Chromium framework.
  • Comet is designed to collect user data, including browsing habits and online activities, to create detailed user profiles for targeted advertising.
  • Perplexity has secured a pre-installation partnership with Motorola's Razr smartphones and is in discussions with Samsung for further integration.
  • Srinivas clarified that users will have control over data retention and ad personalization, offering options for memory storage with or without ads.
  • The company has expressed interest in acquiring Google Chrome if antitrust rulings force its divestment, aiming to compete with major browser platforms.